I’m a real sentimentalist, so I love a piece of jewellery with a story behind it. If, like me, you’d rather have a pair of earrings or a sparkly ring that comes with a beautiful story, you’ll love the idea behind the new range from South African studio Black Betty Design.
Pinky Swear by Black Betty
Black Betty have just launched their stunning Pinky Swear collection, which is based on that little gesture we’ve all made before. It’s the promise that you know you can’t break. The Pinky Promise. The idea is actually of Japanese origin, and comes from the belief that soulmates are connected by a red string of fate, which is attached at the pinkies of each half of the whole. This thread is not easily broken, which is why we entwine our pinkies when we’re making a bond, or a promise that cannot break.
Symbolism in the Pinky Swear Range
The range symbolises promises, new beginnings and fresh starts. The pieces were designed to be gifted – to a friend, a partner, or yourself. Each piece symbolises a specific promise or commitment and it all melts my heart, tbh.
Stars & Moons
“Love you to the moon and back” “Reach for the moon. Even if you don’t make it, you’ll land amongst the stars”
“Take a bullet for you” A promise from the heart with true meaning and intention. Wear a bullet close to your heart to remind you of the intentions of a pinky swear.
The promise and reminder of protection. The Hamsa is a strong symbol with many powerful meanings in more than one religion, and has strong connotations in Jewish, Muslim and Christian faith. It symbolises the eye of consciousness that you can never truly hide from and reminds you to be true to the promises you make to yourself.
Mountain / Tri Rings
A symbol to represent reaching your highest peak, conquering all your wildest dreams. Sometimes a pinky swear can be all to yourself. A reminder of your most intimate promises.
Shop the collection online or at the brand new Black Betty Kiosk at Hyde Park Corner in Joburg, or the Black Betty Kiosk, V&A Waterfront.
I’m turning 30 this year, and it feels so momentous to me. In my mid-twenties, I could never quite understand when my friends would freak out just before their 30’s birthdays. “What’s so different about being 30 anyway?” I thought. But with my birthday looming, the reality of saying goodbye to my 20’s has been causing some real feelings and nostalgia in my heart.I’ve been taking this time to reflect on what it means to go from your 20’s to your 30’s.
I mean, it’s during your 20’s that you truly become yourself. It’s the time for diving head first, for experimenting, for trying things – careers, friendships, identities – on and finding what really fits. So I’ve been thinking about whether I feel like I’ve done that – like I’ve really found my perfect fit. Throughout this nostalgic period, I’ve realised that I’ve become obsessed with the idea of “lasting”.
Lasting friendships, lasting commitments. I want to head into the next decade of my life really committed more than ever before to creating the life that I want for myself. I think this collection is such an amazing symbol for this time and these feelings. I love the idea of having a piece of fine jewellery to look at and be reminded of where I’ve been and where I’m going. And I love that because the pieces are so delicate, you could easily stack, layer, mix and match them. And then because the jewels are precious, they feel more special than regular costume jewellery. I like that with each new milestone, each promise you intend to keep, you can always add a new piece of beautiful jewellery to symbolise it.
WIN A Pair of Earrings from Black Betty’s Pinky Swear Range
As part of my 30th birthday celebrations, I’ve teamed up with Black Betty to give away a pair of rose gold star and moon studs. To enter, comment below with the promise you’d like to make to yourself for the rest of the year. It can be as small as clearing out your email inbox, to taking your first solo trip. I can’t wait to hear about it!
* Make sure to follow Black Betty Design on Instagram and like their page on Facebook. Competition will run from 23-30 April. The winner will be announced on 1 May. Competition is open to South Africans only. One entry per person.