About

February 9, 2015   /   bynatalie  / Categories :  

Tails Of A Mermaid is written by me, Natalie Roos and it’s about my life with a view in Cape Town and beyond.

I wouldn’t call this a travel, food or lifestyle blog. This is a personal blog. I love food and wine, travel, Cape Town,  writing, taking pictures AND CATS!

On this blog you can read about my adventures, restaurants and wines I find and love, and projects I work on.

I like to share honest opinions and stories about my life, so you’ll sometimes find posts about staying in five star hotels and sometimes you’ll find posts about my ongoing struggles with depression.

Check out my Travel, Food & Wine and Personal  sections to read about what interests you most.

Who is Natalie Roos?

Beer on the beach at the One & Only Le Saint Géran

Well, it all started in 1988. I grew up in Johannesburg, South Africa. In my second year of high school, at the age of 14, I started working after school as a TV presenter. If you were between the ages of 7 and 16 and living in South Africa in the early 2000’s, chances are you would have been watching KTV along with the rest of us, and you would have heard me talking in the background while you were doing your homework. After an 8 year stint on KTV, I started presenting on DSTV’s Afrikaans music channel MK, where I worked for 2 years.

After 10 years on TV, I took my love for communication in all its forms to the internet, and in 2010 I started Tails of a Mermaid as a place to share stories and thoughts with friends and family. In the past five years, this blog has grown and evolved and is now read by people as far as Australia, the USA and the UK.

When I’m not off experiencing things to blog about, I work as a freelance “digital specialist”, for lack of a better word. This means that I work with brands (most often destination brands) across the digital scope to create content and campaigns that are engaging, in touch with global trends and most importantly, honest. I write content, take images, shoot and commission video products, consult on website copy, design and user experience, conceptualise and implement campaigns and manage content strategies.

This blog has been mentioned as one of the top 10 blogs in South Africa, which I took as great compliment (South Africa is a surprisingly blog-rich country). Cosmopolitan magazine has also featured me as one of their favourite Twitter accounts. In 2014 I was featured as one of South Africa’s most respected advertising blogs as one of their Future Advertising Specialists. I’ve also had the privilege of speaking on panels at INDABA (Africa’s biggest travel conference) and E-Tourism Africa.

2 comments

  • Reply

    Dave Jefferson / 08 Sep

    MessageFrancois Jones encouraged me to get a hold of you because of mutual wine interests. This is my 35th trip to Cape since 1994; my local partner, Anton Roos, and his family live on Silkbush; I’ll there there starting Thursday night; presently in Gauteng.

    Main reason for this trip, of course, is CW2015 at Convention Center. Please check our website, especially our videos, and 1000 photos and text, maps, and a few other things I have jazzed the site up with.

    If it is convenient, I’d love to meet you and share some ideas about promoting “wine tourism” especially for the Chinese.

    Cheers ~

    Dave Jefferson

    • Reply

      natalie / 08 Sep

      Hi Dave, I will be at Cape Wines too. Do you want to send me an email on natalie@destinate.co.za and we can arrange to meet?

Leave a reply